Art has always been an outlet for the common man. Some of the greatest forms of human expression have elegantly been placed to paper with a few strokes of the pen and paint brush. Surprisingly, one company has become knows this better than most. You would be more surprised to learn that company is none other than Mountain Dew! That’s right one of your favorite soft drink companies has become a lot more hip! Mountain Dew is opening its first ever crowd sourced gallery called “The Green Label Gallery!”
The Green Label Gallery will not be your run of the mill exhibit. In it you will see digital artwork from all over the world contributed from Instagram with the label, “#GreenLabelGallery.” Some of the pieces seem to be centered around the Mountain Dew label and its original lime flavored drink. Still many more are abstract pieces of eveything from egg shell chickens to spider-shaped bush sculptures. There were over a thousand global submissions for the first ever Green Label Gallery in Amsterdam. There, the event was hosted by the Chaotic Bastards. This time around designer, illustrator, and typographer; Kevin Lyons will be curating the event. Kevin is the the founder and sole creative director of “Natural Born” and is internationally known for his shows, and dealings with clients like Nike, Converse, Google TV, Umbro, and Stacks. With someone of his caliber headlining the gallery it will be nothing short of amazing!