[VIDEO] Because She #SLAYS! Beyonce (@beyonce) Bends Over Backward to Reveal New Ivy Park Collection

ISlay! Just a week after the first day of fall, Beyoncé is slaying in her latest fall and winter collection from her athleisure line, Ivy Park, and showing just how comfortable/functional her line can be. To introduce the new line, she’s shared a new video which features a Beyoncé narration over a collage of footage that previews some of the new clothes, shows snippets of her Formation World Tour, and includes cameos from Jay Z and Blue Ivy.

In Beyonce fashion of course, photographed in a flawless backbend while outfitted in black leggings and a quarter-sleeve crop top printed with Ivy Park on the sides and bands, respectively. The mom of Blue Ivy, 4, with husband Jay Z, also performs the move in a promotional video for the collection, modeling the goods.ivp_aw16_dps_final1-9466d7d9-e054-4562-abb9-e906fc62792b

“I teach my body every day that it can go a little further,” she says in a voiceover, as a combination of rehearsal clips and moving shots of Bey and her family flash. “When I’m about to give up, I picture that one person I love more than anyone … and I imagine myself running towards them.”


The 2016 fall/winter Ivy Park collection arrived at TopShop and Nordstrom’s stores and websites on September 22.

Don’t forget to stay up to date with the latest in all fashion and trends. Thanks for reading, and also don’t forget to follow me on IG @EffYeahMark, as well as my new website featuring my own content of photography, videos and more on Effyeahmark.com, check them out!

Written By: Mark Pollard

mark pollard hey mikey atl

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