The element of surprise is the new marketing tool for singers and it seems to be working. Beyoncé is the queen of releasing new music, or announcing a tour when fans least expect it. Other major artists such as: Frank Ocean and Alicia Keys are following suit. Last week, Keys announced she would perform a surprise show in the Big Apple. As fans purchased tickets, many were anxious to find out which iconic New York pillar Alicia chose for her performance. Keys dropped hints on social media building anticipation.
She created history last night as she performed in the middle of Times Square. Keys’ husband, Swizz Beatz declared on social media that it was the first time a performance of that magnitude had been done in Times Square. Alicia brought out some major heavy hitters throughout out her hour-and-a-half-long performance including: Jay Z, Nas, Questlove, and John Mayer. Jay Z helped Alicia set the stage on fire with their 2010 hit “Empire State of Mind” and Keys celebrated John Lennon’s birthday by performing a heart-warming version of “Imagine.”
The history-making show proceeds the release of Keys’ new album Here. The new body of work tentative release date is November 4th. Keys has released a few tracks from the album already including “In Common” and “Blended Family (What You Do For Love)” featuring A$AP Rocky. It has been four years since Keys released her last album Girl On Fire.
She didn’t forget that it is a critical time for our country. She expressed her views about Donald Trump during the concert and urged people to go out and vote.
The performance will be televised on BET November 3rd; the day before her newest CD, Here, drops. Fans are eagerly awaiting to hear the album in its entirety. It is sure to house potential hits, and her signature sound laced with empowerment, social awareness, and thought provoking lyrics.
Check out video of the performance.
Written By: Chalise Macklin