Self taught makeup artist and YouTube sensation James Charles first gained major notoriety for his flawless senior portraits that went viral and sent us all into a frenzy. Now not only is this High School senior serving face, but he’s about to go viral once more – and become a household name in the process.
“Honored to have the pleasure to announce the very first COVERBOY, James Charles!” she wrote on her personal Instagram page.
James will start out as the face/lashes of the brand’s latest mascara launch “So Lashy!,” but will also be fully integrated into ads, commercials, etc. James himself also took to social media to announce his excitement.
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth it was a looonnnnggg day.
This moment is absolutely groundbreaking! CoverGirl has been in business since 1961 and now, fifty-five years after it was founded, they have crowned their first male spokesmodel. James Charles, your slayage is real! Congratulations on such a major accomplishment!
After viewing James’ YouTube page which he barely started a year ago I can see why CoverGirl snagged him. He’s damn near FLAWLESS! Hopefully CoverGirl adds more male spokesmodels to their roster because I think Bretman Rock will be the next best pic. What do you guys think?
Written By: Monique C. Tillman