Kicking off 2017 the right way! Rapper Desiigner has had a whirlwind of a career just in the last year alone. With his hit singles Panda and Timmy Turner the young rapper came onto the scene literally over night and has been killing the game ever since with his eccentric performances and eclectic personality. Even intriguing the like of Kanye himself which in turn worked out for the best landing Desiigner a contract with Ye’s label G.O.O.D. Music. In recent news, the fire hasn’t stop for Desiigner at all landing his first dope endorsement deal with none other than Kanye’s biggest supporter to date Adidas. Along with label mates Teyana Taylor, Pusha T, and Big Sean, Desiigner is another member of the G.O.O.D. Music family to officially endorse the mega sportswear brand.
Although the Brooklyn-native has yet to receive his own sneaker, by the looks of this ad campaign he is definitely on the way to doing so after fronting Adidas Originals XBYO‘s latest lookbook. Emphasizing the advanced basics from the new streetwear driven line in the lookbook the 19-year-old is featured alongside British model Adwoa Aboah in the photos, which were both shot on digital and film platforms. The dope VHS noise ecstatic really grasps the minimalist vibe of XBYO’s original very well. You can definitely be sure that on January 5th when this collection is officially launched that Desiigner will have a sneaker on the back burner coming out soon as well. So be on the lookout for this dope collab at select Adidas retailors. Your dope for reading!
The inaugural range will release globally on January 5.
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Written By: Mark Pollard