It’s a busy week for chart-topping group Bell Biv Devoe.
The group releases the video for the upbeat track “I’m Betta” today. “I’m Betta” was produced by Naughty By Nature’s Kay Gee, and is the third track made available from their new album, Three Stripes, which will be released this Friday, January 27, 2017. The hit single from the album, “Run” is currently at urban AC radio, and the group’s next single, “Finally,” features multi-platinum trio SWV.
In addition to releasing their first studio album in 16 years, BBD – as original members of New Edition – celebrated the release of the highly anticipated 3-night biopic, The New Edition Story, aired on last night at 9 PM EST on BET. New Edition also received a coveted star on the Hollywood Walk of Fame yesterday, and Bell Biv Devoe members Ronnie DeVoe, Ricky Bell, Michael Bivins joined fellow New Edition members Bobby Brown, Ralph Tresvant and Johnny Gill, at the unveiling ceremony.
Bell Biv DeVoe saunter through New York City and their hometown Boston in the slick new video for “I’m Betta,” off their upcoming album, Three Stripes.
The track finds the recently reunited new jack swing trio bouncing around an array of locations, from the banks of the East River in NYC and the Charles River in Boston, to beneath the lights of Times Square and in the stairwell of a subway stop on “the T” orange line. The quick-cutting clip fits the effortless flow of Ricky Bell, Michael Bivins and Ronnie DeVoe, who pack “I’m Betta” with their quintessential mix of R&B hooks and hip-hop bars over a beat from Naughty By Nature’s Kay Gee.
Last September, Bell Biv DeVoe released “Run,” their first song in 15 years. That track and “I’m Betta” will appear on Three Stripes, which arrives Friday, January 27th, and marks the group’s first album since 2001’s BBD.
In a recent interview with Rolling Stone, Bivins said of the group’s new album, “Let’s just accept this for what it is, great music, delivered at a time when someone needed to pull it all together. I think Bell Biv DeVoe are gonna wear that on our sleeve. We’ve got that type of pulse between mainstream America and the streets.”
It’s pretty amazing to see that the group still has what it takes to rock the crowd!
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