As basketball athletes and their legions of fans descend into New Orleans for an action packed weekend, Reebok Classic along with Curren$y hosted a special event last night at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store to launch Curren$y’s new collaboration with Reebok: the Reebok Classic x Jet Life Club C 85.
Today, Reebok proudly announces the newest member of the Reebok family with the appointment of R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist, Kendrick Lamar.
Taylor Officially Announces Long-Term Partnership With Launch of Freestyle Campaign
Taylor will spearhead the re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker that was specifically designed for women. First introduced in 1982, the Freestyle Hi was a groundbreaking silhouette that embodied then exactly what Taylor represents today: fearlessness and bold expression. Taylor is known for her provocative moves, her unapologetic style, and her freedom of language in music, fashion and dance – all characteristics that also describe the Reebok Classic and the Freestyle Hi in particular.
Taylor officially launched the partnership today via her social channels through new campaign images and video that she shared with fans worldwide. With her trademark ferocity and her personal message to everyone to “Free Your Style,” Taylor is pictured wearing the Freestyle Hi, which will include three OG colorways — the Triple Red, Triple White, and Triple Black – launching this month.
“Teyana Taylor is the perfect collaborator to join the Reebok family,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”
Commenting on the partnership, Taylor said, “Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.
Taylor and Reebok have notably worked together in the past, collaborating on her own brazen red colorway of the Question Mid as part of the 20th Anniversary of the iconic Allen Iverson sneaker in 2016, called the “Question Mid Teyana T.”
Taylor will initially support the re-release of the Freestyle Hi in 2017 with its three OG colorways – the Triple Red, Triple White, and Triple Black – currently available at www.reebok.com and select retailers nationwide, with additional colorways to come throughout 2017.
Reebok has lots of dope news coming in 2017. In fact just recently the athletics brand has just launched the new Reebok CrossFit Nano 7 training shoe. Upholding their legacy as one of the leading sportswear brands in the CrossFit community, Reebok continues to evolve the Nano franchise, into the ultimate training shoe. With precise refinement to the silhouette, Reebok is helping to improve the fit for every athlete.
Built as the ultimate training shoe, the Nano 7 allows anyone pushing their body through a work out to be light on their feet. The inclusion of NANOWEAVE technology helps to achieve the most comfortable, most durable, and most breathable Nano ever.
Keke Palmer’s talents are forever evolving and she can go from singing to acting to dancing with the greatest of ease. Recently, Keke has added shoe designer to her long list of talents. ShoeDazzle has created a celebrity partnership with singer/actress Keke Palmer. The “Scream Queen” star will create two unique collections for the ShoeDazzle members.
ShoeDazzle is a shoe and accessory subscription service that was founded in 2009. ShoeDazzle was the first of its kind in the fashion industry by bringing the personalized boutique experience to women no matter their location. In 2013, the company merged with JustFab Inc. The merger made ShoeDazzle the largest online fashion subscription service in the world.
I think we can all agree that being a Teacher is one of the hardest jobs in America. Every day millions of teachers enter classrooms armed with a little more than information and good humor. With just those tools alone we expect them to teach the future of our society, and what do they get for their tireless efforts? Shiny red apples. Unless, of course, you’re Thomas Walser, just yesterday scrolling through Facebook I came across a video. The heart warming video featured Hector Montez, a student of Walser’s, gifting his teacher a pair of Jordan’s he’s wanted for almost two decades. Montez handed Walser the pair while surrounded by High School classmates who filmed the entire exchange for Montez. In the video, Montez presents the box to Walser while thanking him for “always keeping it real with me,” and hands him the box of sneakers. Walser expresses some initial hesitation even worrying that something’s going to jump out of the box at him, but after Montez reminds him of a conversation that happened years earlier about Walser’s favorite shoes his face changes from unease to joy. When he pops open the box, Walser gasps: “What?! I’ve wanted these since I was in sixth grade and I never got them… I can’t believe this.”
With fashion week coming to a close and fall just around the corner, a new season of footwear is already on the racks. With plenty of options to choose from when updating your sneaker rotation for the colder months, here’s a cool look at some luxury footwear you may want to go ahead and cop. High-end brands now all produce a range of sneakers, so it can be intimidating to refine a favorite or sort through all of the options available. With that in mind, Check out the list below of some top choice sneakers by some of your favorite luxury brands and head over to Neiman Marcus to see even more styles.
GucciGhost x Gucci Dublin Slip-On
One of the coolest street style collaborations in the high fashion world this fall, the GucciGhost x Gucci capsule represents the excitement that creative director Alessandro Michele is bringing to the Italian label. The GucciGhost sneaker is an easy to wear slip-on skate shoe style, constructed from soft black leather, with a signature Gucci red and green heel tab. High fashion brands have favored the slip-on sneaker for several seasons now, but the special collaboration print along with Gucci’s rebirth with the “it” crowd makes this one cop-worthy.
What’s up guys, I got some much needed advise on a rather easy and simple way to clean your kicks back into tip top shape. We’ve all done it before, using the old tooth brush to clean the dirt off of those Air Force Ones or old school Adidas, not knowing that you could get the very same results by simply just tossing them into the washing machine. Here’s a simple prep on how to safely clean your kicks back to restoration without all the hassle.
Rule 1: Preparation Is Key
The first thing to do is to remove the laces from the sneakers. You can toss them in the machine along with the sneaks, but you should wash them separately because a ton of dirt and grime collects around the eyelet, so you want to be sure that area gets maximum exposure to water and detergent.
Next, if the shoes are really dirty or muddy, brush them off with a rag to dislodge dirt, grass, etc. Then, spray them liberally with a laundry pre-treatment product like Shout or Resolve before the shoes go in the wash.
Rule 2: Know Your Washer Cycles
Washing machine cycles are differentiated mostly based on speed. That means that selecting the gentle cycle will subject your sneakers to a slower speed in both the wash and spin cycles, which will reduce the amount of friction they experience. That’s a good thing, because the less the sneakers get banged around, the less stress will be placed on them. So: Use the gentle cycle. If water temperature is a separate setting on your machine, choose cold; if water temperature is built into the speed of the cycle, opt for gentle.