Parisian house Balmain set it’s sights on the bright lights of Hollywood when creative director Olivier Rousteing decided to open a flagship store in Los Angeles.
Located on 8421 Melrose Place, the event brought out all the stars including Miguel, Migos, and Kim Kardashian along with a slew of models all decked out in the pricey designer duds. The opening came just as Balmain unveiled their new collaboration with Beats on a collection of headphones. The campaign for the partnership, which is being fronted by Kylie Jenner, was released this week and garnered much anticipation.
The collection of earbuds and headphones are done in the signature Balmain gold and light pink. Before entering the venue, the partygoers were given their own beats headphones where they were able to listen to songs personally selected by Rousteing. As guests danced others took pictures in two different pavillions which were decked out in different themes.
The highlight of the night was possibly when the slew of models descended down a staircase all wearing looks from Balmain’s resort 2018 collection. After the models led the guests into the actual venue, Olivier made a heartfelt toast thanking everyone for their attendance and support. Afterwards, Migos hit the stage for an epic performance.
The celebration was as over the top as all of Balmain’s collections are. Who can forget the epic Balmain x H&M collection, which was presented with a larger than life fashion show that featured performers and voguers? This will, no doubt, be another successful knotch in the bedazzled belt for Olivier Rousteing, who has turned the house of Balmain into a household name. Only halfway through the year and Rousteing has already created a successful fragrance, designed costumes for an opera, opened an LA flagship, and collaborated with Beats all while still designing collections for the house. The young designer is on a roll and the anticipation is high for what he has in store next.
written by Dominique Bedell