The bullying problem on Twitter has gotten out of hand and now it could affect the company’s bottom line. Twitter thugs are known to insult users, make fun of people, and even go as far as make threats to users’ lives. The site has not done much to combat the issue. Now, the company is paying a hefty price tag for allowing the abuse and harassment to continue. Several successful companies expressed interest in buying the social media company, but have abandoned the idea due its reputation. Disney was one of the companies considering to buy Twitter, but backed out of the deal to protect its “wholesome” image. Bloomberg reports indicate the company feared the bullying and disrespectful comments would tarnish its brand. Salesforce also decided not to proceed with a deal; citing the companies values do not match its core values.
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The bullying and harassment issue has plagued the social media company for years. High-Profile users such as Normani Hamilton, 1/5th of girl group Fifth Harmony, deactivated her page for a while because the comments trolls were uploading became unbearable for the singer. She stated she could no longer subject herself to the racist bullying and hate.